By Dean Stier
Dean is the Vice President of Multichannel Marketing at National Business Furniture
These are exciting times for us here at NBF. Kathy Ireland, the former Sports Illustrated swimsuit-model-extraordinaire, now graces the cover of a very different publication – the National Business Furniture catalog. So what exactly is a former supermodel doing on the cover of an office furniture catalog? Well, it turns out that Kathy Ireland has quietly transitioned into one of the most powerful brands in retail today, and office furniture is a big part of the marketing empire known as kathy ireland Worldwide.
Hailed as a “SuperModel SuperMogul” in a Forbes cover story last year, Kathy Ireland’s entry into retail started with her own clothing line, then quickly expanded into countless product categories including: flooring, rugs, organizational products, windows (yes, windows) and especially furniture.
It’s on the furniture side, specifically the kathy ireland Office by Martin brand, where Kathy and NBF came together to forge a great partnership. In the years since that collaboration first started, the kathy ireland Office by Martin brand has become NBF’s number-one selling line of office furniture. Popular groupings such as the Fulton Collection and the Southampton Onyx Collection consistently rank among our customers’ favorites; blending casual yet elegant design elements.
For NBF, a partnership with Kathy Ireland was a perfect fit. Kathy’s commitment to providing quality products that are beautiful and affordable meshes perfectly with NBF’s core purpose: to improve every workplace. As our relationship with Kathy continued to grow, we worked closely with her team to develop beautiful product videos and catalog presentations that really showcase the impressive style of the Kathy Ireland brand.
Be sure to check out our complete selection of kathy ireland Office by Martin including: office desks, bookcases, conference tables, credenzas and file cabinets. Each product is carefully designed by Kathy to meet the needs of today’s busy lifestyles, and all are backed by NBF’s exclusive lifetime guarantee.
We are so thrilled to partner with kathy ireland Worldwide; two great brands coming together to bring you beautiful office solutions. Let us know what you think of this great partnership!